# Solving the buy problem

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автор Avoka дата 02.09.2015

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Solving the “Buy” Problem for Financial Products
Marketing captured their attention, now how do you complete a “sale” that includes an account opening for banking, credit card or wealth products? Converting a visitor into a completed application requires simplicity in the customer experience, even across both digital and branch channels.
Forrester Research has identified the Buy portion of the customer journey as a “Big messy pain point” for financial services today.
Millennium Trust Company solved their Buy problem. They digitized their account acquisition and tripled their assets under management.
Join Avoka, guest speaker Peter Wannemacher, Senior Analyst at Forrester, and Bob Kunimura, CTO at Millennium Trust, for a webinar about simplifying the “Buy” portion of the omni-channel customer experience.
What you’ll take away:
What is the Customer Journey that ranges from Discovery through Onboarding?
What is the Buy Problem, and why is it different than the marketing segments of the journey?
How Big is Your Problem? Learn to size it.
Techniques for increasing digital conversions of financial products.
Details of a success story that transformed a financial customer experience.

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